Clipr
Helping companies storytell on mobile
Top Brands and Publishers use Clipr to deliver immersive social experiences, specially designed to improve engagement and revenue.
Background
Clipr is a french startup founded in 2017 with the goal to offer publishers and brands new tools to bring their content to a bigger audience. Their success is attributed to the fact that they found and tapped into a market that helped them gain the advantage over big competitors in content publishing.
Some data
With many partners and a strong product they managed to gain the upper hand over big competitors in the industry. Here are some key metrics:
- + 300% CTR over competitors
- + 1000% View rate over competitors
- + 600% Completion rate over competitors
Our role
We helped develop new ways for their product to interact with the final user. With our knowledge we opened the product to new channels to distribute the content of Clipr partners.
We also added new story types and more ways for the final users to engage with their content which resulted in a higher conversion rate.
Our team constantly runs compatibility tests between different environments in which stories run. One feature we are proud to bring to their partners is a self updating story type that ensures the user sees the best possible version of the content.
Clipr is also involved in user’s privacy and that is why we implemented the TCF version 2 protocol that ensures we are being considerate of user’s cookie usage choice.
Moving forward
We will continue providing Clipr with the best tools and witness it grow over the years.